12:15 PM -
Many simple and scalable technologies have great potential to enhance the daily lives of girls and women in the developing world, particularly when girls and women are taken into consideration from the beginning of the design process. It is not the products or programs themselves that are so powerful, but rather how these technologies afford girls and women more time, personal security, and connection to one another. Clean cook stoves afford women the opportunity to cook without the time, burden, and risk of collecting firewood; debit cards allow women to hold bank accounts with personalized pin numbers that others are unable to access; and computer training allows females entry into job markets and mechanisms to self-organize. Yet girls and women are often excluded from the design process, and their perspective is not always considered in the messaging and outreach that is essential to scaling such products. This session will explore how to successfully engage girls and women in the process of creating, adapting, and distributing relevant innovations, and it will examine how to harness media and markets to successfully take innovations to scale.
Participants:Neil Bellefeuille, Chief Executive Officer, The Paradigm Project
Geena Davis, Founder, The Geena Davis Institute on Gender in Media
Karim Khoja, Chief Executive Officer, Roshan
Toshihiro Nakamura, Founder and CEO, The Kopernik